Short answer: for an online Shopify jewelry brand in the US or Canada, the agencies worth shortlisting split into three groups. DTC performance agencies (Basic, Brenton Way, Mutual Friends) run Meta and Google ads for brands that sell online. Search specialists (Page Zero Media, Jives Media) lead with Google Ads and SEO. Jewelry-store specialists (GemFind, Fruchtman Marketing) mostly serve local jewelers with showrooms, and luxury PR shops (Amra & Elma) handle influencers and press. Only one of the eight publishes a price.
We're one of the agencies below, so read this knowing that. We've said where we're the wrong choice.
The comparison
| Agency | Based in | Best for | Online DTC or local stores? | Published price? |
|---|---|---|---|---|
| Basic | US & Canada (remote) | Shopify jewelry brands at $100K+/month fixing CAC, product page conversion and repeat purchases | Online DTC | Yes: $2,000/month |
| Brenton Way | Los Angeles, Woodland Hills, Palo Alto, New York, Chicago | Full-funnel growth including influencers, PR and in-store demand | Both | No |
| Mutual Friends | Toronto | Premium DTC brands wanting Shopify build, brand and paid media from one team | Online DTC | No ("contact for pricing") |
| Page Zero Media | Toronto | Google Ads and shopping campaigns for ecommerce | Online | No |
| Jives Media | San Francisco, New York | SEO, Google Ads and websites | Both | No |
| GemFind Digital Solutions | Newport Beach, CA | Jewelry store websites, catalogs and Meta ads for jewelers | Mostly local stores | No |
| Fruchtman Marketing | Miami (formerly Toledo, OH) | Full-service marketing for jewelry retailers | Mostly local stores | No |
| Amra & Elma | New York | Luxury influencer campaigns and PR | Brand / luxury | No |
Checked October 2026 from each agency's own site, Shopify Partner listing or trade press. "No" means no monthly fee is published. It doesn't mean expensive.
Basic: best for $100K+/month Shopify jewelry brands with a CAC problem
We work only with Shopify jewelry brands (fine, demi-fine and fashion) in the US and Canada, mostly doing $100K+/month. $2,000/month for performance marketing, $3,000/month with AI search visibility (GEO) included. The price is on our site, the same for everyone.
What we do: find where the funnel leaks before spending more. For a US jewelry brand at $100K/month, that was a 1.5-point conversion rate gap on product pages that didn't show up anywhere in Ads Manager. We rebuilt the product pages and offer structure before changing a single campaign.
Where we're the wrong choice: we're small. We don't run influencer programs, PR or in-store events. We don't do photo or video shoots in-house. If you're a bridal store that needs foot traffic to a showroom, a jewelry-store specialist below will fit better. Under $50K/month in revenue, a good freelancer is usually cheaper and enough.
Brenton Way: best for full-funnel growth with influencers and PR
Brenton Way has offices in five US cities and a dedicated jewelry practice covering paid ads, SEO, social, influencer partnerships, brand identity and digital PR. Their jewelry page cites a DTC jewelry client at $160K/month in revenue driven at a 7.4 ROAS, and work linking online demand to in-store sales.
Good fit if you want one agency for ads, influencers and press. Their contact form asks for budgets from $5,000+ to $250,000+ per month, which tells you the range of brands they work with. Pricing isn't published.
Mutual Friends: best for Canadian DTC brands wanting brand + build + ads
A Toronto agency listed in the Shopify Partner directory for jewelry and accessories, among other categories. They cover Shopify builds, branding, creative direction, and Meta and Google ads, and serve Canada, the US and Australia.
Good fit if your brand and site need work as much as your ads do. Pricing is "contact for pricing".
Page Zero Media: best for Google-first ecommerce brands
Founded in 2000 in Toronto, Page Zero is a Google Premier Partner known for ecommerce PPC. Their founder co-wrote Winning Results With Google AdWords. They also run Meta, Instagram and Microsoft ads.
Good fit if most of your revenue comes from Google Shopping and search, which is more common for fine jewelry and bridal than for fashion jewelry. Pricing isn't published on their site.
Jives Media: best for SEO-led growth
Founded in 2012, with offices in San Francisco and New York. Services include SEO, Google Ads, social, web design and video. They publish their own list of jewelry marketing agencies and rank themselves first, the same as we do here.
Good fit if organic search is the main channel you want to build. Pricing isn't published.
GemFind: best for local jewelers who need a site and catalog
GemFind has worked with jewelers for more than 25 years, building jewelry store websites and product catalogs and running Meta ads for jewelers. Most of their clients are retail jewelers with physical stores.
Good fit for a showroom jeweler. Less of a fit for an online-only Shopify brand scaling on Meta. Pricing isn't published.
Fruchtman Marketing: best for jewelry retailers wanting a full-service agency
Fruchtman has marketed only jewelers for more than 30 years. The agency was sold to new owners in May 2026 and moved from Ohio to Miami. They handle creative, digital, media planning and campaigns, mostly for jewelry retailers.
Good fit for a multi-store jeweler that wants traditional and digital media together. Pricing isn't published.
Amra & Elma: best for luxury influencer and PR
A New York luxury marketing agency focused on influencer campaigns and PR, with global luxury clients in its portfolio. Not a performance ads agency. Good fit if awareness and press are the goal, alongside a separate ads partner.
How to choose: 5 questions only a jewelry-savvy agency answers well
- "What conversion rate should we expect at our price point?" Fashion jewelry converts at 2.0–4.5%, demi-fine at 1.2–2.5%, fine at 0.5–1.0% (Branvas, 2026). An agency that gives one number for all three hasn't worked with jewelry. Our jewelry Meta ads benchmarks break this down further.
- "What's your plan for Valentine's, Mother's Day and BFCM?" Gifting peaks drive a big share of jewelry revenue. You want dates, budgets and creative plans, not "we'll ramp up for Q4."
- "How do you handle variants in the catalog?" Metal, size and chain length multiply SKUs. Wrong variant images in catalog ads lose sales quietly.
- "Who's in our creative?" Worn-on-skin and gifting creative outsells packshots. Ask who produces it and whether it's in the fee.
- "Will you report against Shopify, not Ads Manager?" Platform ROAS is generous. Ask for a weekly report with Shopify revenue next to ad-platform revenue.
What to do today
Pick three agencies from this list. Email each the same question: "We're a [fine / demi-fine / fashion] jewelry brand on Shopify doing $[X]/month. What's your monthly fee, what conversion rate would you expect for our price point, and what would you change before BFCM?"
The answers will tell you who knows jewelry. Our fee is $2,000/month. If you'd like our answer to the other two questions, book a 20-minute call.
FAQ
What is the best marketing agency for a Shopify jewelry brand?
It depends on where you sell. For an online Shopify jewelry brand scaling on Meta and Google in the US or Canada, look at DTC performance agencies like Basic, Brenton Way or Mutual Friends. For a local jeweler with a showroom, jewelry-store specialists like GemFind or Fruchtman Marketing fit better.
Which jewelry marketing agencies are in Canada?
Mutual Friends and Page Zero Media are both based in Toronto. Basic works with Shopify jewelry brands in both Canada and the US.
How much does a jewelry marketing agency cost?
Most jewelry marketing agencies don't publish their fees. Basic charges $2,000/month for performance marketing. Across the market, retainers for brands at $100K+/month usually run from $2,000 to $10,000+/month, depending on how much creative and site work is included. See our jewelry agency cost breakdown.
Should a jewelry brand hire a specialist or a general ecommerce agency?
A general ecommerce agency can run good ads. What it usually lacks is jewelry-specific knowledge: conversion rates by price tier, the gifting calendar, variant-heavy catalogs and why worn-on-skin creative matters. If you hire a generalist, test them with the five questions above.