Performance marketing for jewelry brands doing $100K+/month in the US and Canada. Your ads aren't the problem. Your product pages, offers and repeat purchases are. We fix those first. Then we scale.
You're not losing because your ads are bad. You're losing because the system underneath them is broken.
Most agencies tell you to increase your budget when ROAS drops. That's exactly the wrong answer.
Scaling a broken system doesn’t fix it. It just loses money faster. More spend into a broken funnel is not a strategy — it’s a more expensive mistake.
We named this agency Basic on purpose. Not because we're simple. Because the brands we work with don't have complex problems. They have ignored basics.
And that gap between where you are and where your numbers should be? That’s the gap we live in.
White-background product shots don't sell jewelry. Worn-on-skin, close-up and gifting-moment creative does. Most jewelry ad accounts have almost none of it.
Clicks happen. Orders don't. Metal, size, care, shipping and returns go unanswered on a $150+ purchase, and the buyer leaves to think about it.
Almost all revenue comes from first orders. No bundles, no gifting flows, no reason to come back. One CAC spike wipes out the month's margin.
40% of buyers now ask AI before they search. If ChatGPT doesn't know your brand exists — someone else's does. That sale was never yours to lose.
Show up everywhere your customer looks — in their feed today, in AI answers tomorrow.
Fix the fundamentals first. Scale what converts. In that order. Always.
Your competitors haven't started this. By the time they do, you'll already own the answers.
Peaceful because the process is clear. Trustworthy because nothing is hidden.
Most agencies create chaos — urgent Slack messages, last-minute creative reviews, weekly calls that go nowhere. You spend more time managing the agency than running your business.
Basic is different by design. We do the hard thinking upfront. The audit. The diagnosis. The plan. So by the time we execute, there are no surprises.
Every leak in your funnel. Every gap in your AI visibility. Before we spend a dollar of your budget, we know exactly what needs fixing.
Landing page. Offer. Creative angles. AI gaps. No shortcuts. No scaling a broken system. Just the work that moves the numbers.
Paid ads capture today's buyers. GEO captures tomorrow's. First real data comes in. We watch, we learn, we adjust.
Spend scales on proven creative. GEO compounds monthly. A system that gets stronger every month, quietly, in the background.
Most agencies hide pricing behind a discovery call. We don't. If you're here, you deserve to know what it costs before you give us your time.
Fix the fundamentals. Scale what converts. Ads that actually work.
Performance marketing + GEO. Show up everywhere your customer looks.
Get your brand into AI answers. The channel most brands haven't started yet.
No setup fees · No long-term contracts · Month-to-month after month 1 · Ad spend billed directly to your accounts
Honest numbers from real engagements.
No inflated ROAS screenshots. No cherry-picked weeks. Just what happened.
Orders up 85%, conversion rate up 57% to 1.07%. Straight from Shopify admin.
Conversion rate up 23% and average order up about 17%. Growth without buying more traffic.
Average order value up about 15% at roughly $626 per order.
Same ad spend. Better fundamentals. Better returns. No budget increase required.
Tripled monthly revenue without tripling the budget. The difference was the funnel.
Apply for a spot. We'll tell you exactly what we'd fix first — before you pay us anything.
Book a callFounders who were spending more and getting less — until the fundamentals got fixed.
“We were spending $25k/month on ads and barely breaking even. Basic came in, fixed our landing page and offer, and within 6 weeks we were profitable. Embarrassingly straightforward fixes.”
“Every other agency wanted to scale our budget. Basic was the first to say our creatives were the problem. They were right. CAC dropped 35% in the first month.”
“Refreshing to work with an agency that doesn't oversell. They told us exactly what was wrong, fixed it, and the numbers followed. No fluff.”
“Honestly thought we needed a bigger ad budget. Turns out we just needed someone to fix what we already had. Basic did that in the first 30 days.”
If you're asking, someone else already has. Here's the honest answer.
Apply takes 5 minutes. Call takes 20. We'll tell you honestly if it's a fit.
No setup fees · No long-term contracts · Month-to-month after month 1