A Shopify jewelry brand doing $100K+/month usually pays a performance marketing agency $2,000 to $10,000+ USD per month, or 8–15% of ad spend on a percentage model. We checked eight agencies that market jewelry brands in the US and Canada in October 2026. Only one publishes its fee: ours, at $2,000/month. The rest ask for a call.
Here's what each price level buys a jewelry brand, and what to check before you sign.
The price levels for jewelry brands
| Monthly fee (USD) | Approx. CAD | What it realistically buys | Fits jewelry brands at |
|---|---|---|---|
| $1,200 – $2,400 | $1,650 – $3,300 | One platform (Meta or Google), reporting, small creative changes | Under $20K/month |
| $2,400 – $4,000 | $3,300 – $5,500 | Meta and Google, monthly strategy, creative direction | $25K – $65K/month |
| $3,500 – $6,000 | $4,800 – $8,200 | Ads + creative strategy + product page work | $50K – $165K/month |
| $5,000 – $10,000 | $6,900 – $13,700 | Full funnel: ads, creative production, site work, email and SMS | $125K+/month |
| $10,000+ | $13,700+ | Several channels, a dedicated team, in-house photo and video | $400K+/month |
USD tiers and brand sizes from our 2026 Shopify agency pricing review, converted from yearly to monthly revenue. CAD figures use 1 USD ≈ 1.37 CAD and are rounded. Check the current rate before comparing quotes.
Basic charges $2,000 USD/month for performance marketing, or $3,000/month with AI search visibility (GEO) included. It's on our pricing section and it's the same for every brand.
What's different about pricing for jewelry
Creative costs more than for most categories. Jewelry ads need close-up, worn-on-skin and gifting creative. A phone shot of a ring on a white table doesn't sell a $300 piece. If an agency's fee doesn't include creative production, budget another $1,000–$3,000/month for it.
Gifting peaks need extra work. Valentine's, Mother's Day and BFCM each need new creative, offers and landing pages. Ask whether these peaks are in the fee or billed as projects.
Catalogs are larger than they look. One ring in 3 metals and 8 sizes is 24 variants. Catalog ad setup and feed fixes take real hours. Ask who does them.
Percentage of ad spend vs flat fee
Many agencies charge 10–15% of monthly ad spend between $25K and $100K, and 8–12% above that.
| Monthly Meta + Google spend | % of spend model (10–15%) | Flat fee (Basic) |
|---|---|---|
| $20K | $2,000 – $3,000 | $2,000 |
| $40K | $4,000 – $6,000 | $2,000 |
| $80K | $8,000 – $12,000 | $2,000 |
A percentage model pays the agency more every time you raise spend, whether or not the extra spend was profitable. A flat fee doesn't. For a jewelry brand heading into BFCM, that difference matters: an agency on a percentage model earns more by pushing spend into peak CPMs.
A jewelry brand that didn't need more spend
A demi-fine jewelry brand in the US doing $100K+/month had almost all its revenue coming from first-time buyers. Any bump in CAC wiped out the month's margin, so every agency proposal they'd seen was about cheaper acquisition.
What actually changed the numbers was outside the ad account: bundles to raise average order value, and email and SMS flows for repeat and gifting purchases. When comparing agency fees, ask whether the agency will touch AOV and retention at all, or only the ads.
What to do today
Take the proposals you have. For each one, write down four things: the monthly fee in USD, whether creative production is included, whether Valentine's and BFCM work is included, and whether the fee goes up with ad spend. If any of the four isn't in writing, email and ask.
Then compare the total, not the headline fee. If you'd like to compare against ours, book a 20-minute call. We work only with Shopify jewelry brands in the US and Canada.
FAQ
How much does a jewelry marketing agency cost per month?
For a Shopify jewelry brand doing $100K+/month, performance marketing agencies usually charge $2,000 to $10,000+ USD per month, or 8–15% of ad spend. Basic charges a flat $2,000/month. Most other jewelry marketing agencies don't publish their fees.
How much does a jewelry marketing agency cost in Canada?
The same agencies usually price in USD. At about 1.37 CAD per USD, a $2,000 USD fee is roughly $2,740 CAD per month, and a $5,000 USD fee is roughly $6,850 CAD. Check the current exchange rate and whether the quote is in USD or CAD.
Is a percentage of ad spend or a flat fee better for a jewelry brand?
A flat fee is usually better once you spend more than about $20K/month, because the agency doesn't earn more just by raising your spend. A percentage model can work at low spend, but it rewards spending more, including at peak CPMs during BFCM.
Does an agency fee include ad spend?
No. Ad spend is paid directly to Meta and Google from your own accounts. The agency fee is only for the work.