Performance Marketing · Shopify · US & Canada

We fix the obvious things
most brands somehow
ignore.

Your ads aren't the problem.
Your fundamentals are.

We find them. We fix them.
Then — and only then — we scale.

Book a Call
Fix Your Basics·Scale Your Revenue·Performance Marketing·Generative Engine Optimisation·Shopify Brands·US & Canada·Fix Your Basics·Scale Your Revenue·Performance Marketing·Generative Engine Optimisation·Shopify Brands·US & Canada·
The Problem

More spend.
Same results.

You're not losing because your ads are bad. You're losing because the system underneath them is broken.

Most agencies tell you to increase your budget when ROAS drops. That's exactly the wrong answer.

Scaling a broken system doesn't fix it. It just loses money faster. More spend into a broken funnel is not a strategy — it's a more expensive mistake.

We named this agency Basic on purpose. Not because we're simple. Because the brands we work with don't have complex problems. They have ignored basics.

And that gap between where you are and where your numbers should be? That's the gap we live in.

BROKEN SYSTEMCREATIVELANDINGFUNNEL
01
Weak Creatives

Your ads don't stop the scroll. The hook is missing. Nobody clicks. You blame the platform — but the platform is just being honest with you.

02
Broken Landing Pages

Clicks happen. Conversions don't. No clear offer, no urgency, no social proof where it matters. Every click is money quietly leaving.

03
Bad Offers

The product is good. The offer is confusing. Customers can't understand why they should buy from you today and not tomorrow.

04
Invisible in AI Search

40% of buyers now ask AI before they search. If ChatGPT doesn't know your brand exists — someone else's does. That sale was never yours to lose.

What We Do

Two engines.
One outcome.

Show up everywhere your customer looks — in their feed today, in AI answers tomorrow.

01
Performance Marketing · $2,000 / month
Paid Ads
That Actually Work

Fix the fundamentals first. Scale what converts. In that order. Always.

BEFOREAFTER
  • Meta & Google campaign management
  • Creative strategy — hooks, angles, UGC direction
  • Landing page conversion audit & optimisation
  • Offer and funnel structure review
  • Weekly reporting — real numbers only
  • Monthly 60-min strategy call
02
Generative Engine Optimisation · $2,000 / month
AI Search
Visibility

Your competitors haven't started this. By the time they do, you'll already own the answers.

ChatGPTGeminiPerplexityGoogle AI
  • AI visibility audit — ChatGPT, Perplexity, Gemini
  • Brand citation & mention building
  • 4 AI-optimised content pieces per month
  • Schema markup & entity optimisation
  • Competitor gap analysis in AI results
  • Monthly GEO visibility report
Both together — $3,000 / month.
Buying separately: $4,000. Bundle saves you $1,000 every month. The work genuinely overlaps — that's the honest reason.
Apply for the bundle →
How We Work

Calm. Methodical.
Reliable.

Working with Basic should feel like this view. Peaceful because the process is clear. Trustworthy because nothing is hidden.

Most agencies create chaos — urgent Slack messages, last-minute creative reviews, weekly calls that go nowhere. You spend more time managing the agency than running your business.

Basic is different by design. We do the hard thinking upfront. The audit. The diagnosis. The plan. So by the time we execute, there are no surprises. Just work that moves numbers.

You'll always know what we're working on, why we're working on it, and what we expect to happen. No agency speak. No vague promises. Just a clear system, running quietly in the background, compounding every month.

01
We tell you what's broken

Before we run anything. An honest audit of your ads, pages, funnel, and AI visibility — with specifics, not vague observations.

02
We tell you what we'll fix first

And why. The highest-impact change. Not a list of 40 recommendations that gather dust in a shared folder.

03
We tell you what to expect

Conservative, honest targets. Not "10x ROAS in 30 days." What we actually believe will happen, and by when.

04
Then we get to work

Quietly, methodically, on schedule. Weekly updates. Monthly calls. No drama. Just results building over time.

01
Audit
We find what's actually broken.

Every leak in your funnel. Every gap in your AI visibility. Before we spend a dollar of your budget, we know exactly what needs fixing.

Week 1
02
Fix
The unglamorous work that changes everything.

Landing page. Offer. Creative angles. AI gaps. No shortcuts. No scaling a broken system. Just the work that moves the numbers.

Weeks 2–3
03
Launch
Proven creative. Fixed pages. Both engines running.

Paid ads capture today's buyers. GEO captures tomorrow's. First real data comes in. We watch, we learn, we adjust.

Week 3–4
∞
04
Scale
Now — and only now — more budget.

Spend scales on proven creative. GEO compounds monthly. A system that gets stronger every month, quietly, in the background.

Month 2+
Pricing

Simple pricing.
No surprises.

Most agencies hide pricing behind a discovery call. We don't. If you're here, you deserve to know what it costs before you give us your time.

Plan 01 · Performance
Performance
Marketing

Fix the fundamentals. Scale what converts. Ads that actually work.

$2,000
USD per month
What's included
  • Meta & Google campaign management
  • Creative strategy — hooks, angles, UGC
  • Landing page audit & optimisation
  • Offer and funnel structure review
  • Weekly performance reporting
  • Monthly 60-min strategy call
  • Slack access to your account team
Get started →
Best value — save $1,000/mo
The Complete
System

Performance marketing + GEO. Show up everywhere your customer looks.

$3,000
USD per month
↑ Save $1,000/month vs buying separately
Everything in both plans, plus
  • Full performance marketing system
  • Full GEO system
  • Unified dashboard — ads + AI visibility
  • Integrated strategy — both engines together
  • Content optimised for paid & AI search
  • Quarterly brand authority review
  • Priority response & dedicated contact
Apply for a spot →
Plan 02 · GEO
Generative Engine
Optimisation

Get your brand into AI answers. The channel most brands haven't started yet.

$2,000
USD per month
What's included
  • Monthly AI audit — ChatGPT, Perplexity, Gemini
  • Brand citation & mention building
  • 4 AI-optimised content pieces / month
  • Schema markup & entity optimisation
  • AI answer tracking for target queries
  • Competitor gap analysis in AI results
  • Monthly GEO progress report
Get started →

No setup fees · No long-term contracts · Month-to-month after month 1 · Ad spend billed directly to your accounts

By the Numbers

Results speak.
We don't inflate them.

Honest numbers from real engagements.

$2M+
Ad spend managed
38%
Avg. CAC reduction
15+
Shopify brands helped
90d
Avg. time to results
100%
Shopify focused
Results

Real brands.
Real numbers.

No inflated ROAS screenshots. No cherry-picked weeks. Just what happened.

Result 01
CAC reduced by 38%

Same ad spend. Better fundamentals. Better returns. No budget increase required.

DTC Apparel Brand3-month engagement
Result 02
$30k → $90k / month

Tripled monthly revenue without tripling the budget. The difference was the funnel.

Shopify Skincare Brand6 months
Result 03
2.1× conversion lift

One landing page rebuild. More than double the conversions. Six weeks of work.

Home Goods Brand6-week project
Result 04
Profitable in 45 days

Unprofitable ads turned around. Not in months. In weeks. By fixing the offer and the page.

Supplement BrandFirst 45 days
Result 05
$12k / month saved

Found the leak. Fixed it. $12k stayed in their pocket every single month after.

Pet Products BrandAudit + restructure
Your brand, here
What does your result look like?

Apply for a spot. We'll tell you exactly what we'd fix first — before you pay us anything.

Book a call →
Client Reviews

Don't take
our word.

Take theirs.

We were spending $25k/month on ads and barely breaking even. Basic came in, fixed our landing page and offer, and within 6 weeks we were profitable. Embarrassingly straightforward fixes.

Jordan M.
Founder · DTC Skincare Brand

Every other agency wanted to scale our budget. Basic was the first to say our creatives were the problem. They were right. CAC dropped 35% in the first month.

Ryan T.
CEO · Shopify Apparel Brand

Refreshing to work with an agency that doesn't oversell. They told us exactly what was wrong, fixed it, and the numbers followed. No fluff.

Priya S.
Head of Growth · Supplement Brand

Honestly thought we needed a bigger ad budget. Turns out we just needed someone to fix what we already had. Basic did that in the first 30 days.

Marcus L.
Founder · Home Goods Brand
FAQ

Straight answers.
No runaround.

If you're asking, someone else already has. Here's the honest answer.

Are there setup fees or long-term contracts?
+
Simple pricing. No traps.
No setup fees. No onboarding charges. No lock-in. Month 1 is your first full month. Cancel after that with 30 days notice. We'd rather earn your business every month.
Does the retainer include ad spend?
+
Your money stays in your accounts.
No. The retainer is our management and strategy fee. Ad spend goes directly to Meta and Google from your own accounts. We recommend a minimum of $3,000 CAD/month in ad spend to get meaningful data and results.
How quickly will I see results from performance marketing?
+
Weeks, not months — for paid.
Most brands see conversion rate movement in weeks 2–3. Revenue impact is usually visible by month 2. We show you exactly what we're changing and why, every week. No vague updates.
How long before GEO shows results?
+
GEO is a 60–90 day build. It compounds.
Month 1 we audit and fix structure. Month 2 content and citations index. By month 3 your brand appears in AI answers for your target queries. We track this monthly — concrete progress, not just promises.
Why is the bundle $3,000 when each service is $2,000?
+
Because the work genuinely overlaps.
Content created for GEO feeds ad creative. Research for performance informs GEO strategy. The integration saves us time and saves you $1,000/month. Buying both separately costs $4,000. The bundle is $3,000. That's the honest reason.
Do you work with brands outside North America?
+
Our focus is deliberate.
Our primary focus is Shopify brands in the US and Canada. If you're targeting the North American market from elsewhere and the fit is right, apply — we'll be honest about whether we can serve you well.
3 spots available this month

Ready to fix
the basics?

Apply takes 5 minutes. Call takes 20.
We'll tell you honestly if it's a fit.

Apply for a spotSee results first

No setup fees · No long-term contracts · Month-to-month after month 1